From
army vehicles to farm tractors to major automobile
manufacturing, Mahindra’s relationship
with American industry goes back quite a few
years. American GIs who served in India during
World War II recognize our parent company, Mahindra
& Mahindra, which in 1945 was selected to
assemble the famous Willys Jeep.
Following Indian independence in 1947, the founders
of Mahindra & Mahindra (M&M) were determined
to chart a course of product expansion and globalization.
The philosophy led to the company’s eventual
entrance into the worldwide tractor market.
In 1963, M&M formed a joint venture with
International Harvester to manufacture tractors
carrying the Mahindra nameplate for the Indian
market. Armed with engineering, tooling and
manufacturing know-how gained from this relationship,
M&M developed its first tractor, the B-275.
This successor to International Harvester’s
incredibly popular IH B-414 is still the basis
for some current Mahindra s.
More recently, a joint venture between M&M
and Ford Motor Company in 1995 created new
opportunities for growth in the world vehicle
market. A short time later, the European model
of the Ford Escort began rolling off the Mahindra
assembly lines. M&M's newest product, one
that has burst onto the Indian market, is the
Scorpio, a rugged, yet stylish new SUV that
received numerous awards as the best new vehicle
in India in 2002.
Today M&M ranks among the largest tractor
companies in the world with sales of nearly
85,000 units annually in 10 countries. In India,
the largest tractor market in the world, Mahindra
has been the number one selling brand since
1983.
In 1994, the company entered the American market
as Mahindra USA, and in the few years since,
its tough, dependable tractors are being sold
and serviced by hundreds of leading tractor
dealers throughout the country. Here in the
United States, we perform final assembly and
conduct a 51 point pre-delivery inspection,
including dynamometer and road testing to ensure
high standards of quality. Our focus is to deliver
high levels of customer satisfaction and
dealer support.
In 2002, Mahindra USA opened a second assembly
and distribution center in Calhoun, GA, 68 miles
north of Atlanta. This will more than double
production capacity to meet growing demands
for our tractors.
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